How Apple serves their customers by thinking long term

There are plenty of decisions you can make in your business that will pay off right now… but hurt you in the long run. 

Over the past couple years, I’ve seen Apple do a great job of putting customers first and making good long-term decisions. No wonder they’re #2 in the world!

This episode explores what we can learn from Apple, and then gives you some specific online business examples of short term decisions that can hurt you in the long run.

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