Case Study: 6 Figures from Jazz Guitar Lessons

How do you build a multiple six-figure business in a competitive niche like guitar training? 

Marc-Andre Seguin is the creator of He joins me today to talk about his journey towards building a profitable online business around his skill and passion for jazz guitar.

Highlights from this episode:

  • How and why he pivoted from selling single courses to a monthly subscription model
  • How to stand out in a competitive niche
  • How to charge premium prices – even in a hobby niche
  • Why he’s able to grow despite competing with huge brands that charge 80% less for a similar product

Referenced in this episode:
The Alter Ego Effect (book)
The Visual MBA (book)

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