A Shortage of Doughnuts

I hope you’re hungry, because in this episode of the podcast, I’m talking about DOUGHNUTS.

Delicious, decadent doughnuts that I just can’t get enough of!

These sought-after doughnuts come from a little local shop in my neck of the woods. They’re more expensive than the average pastry, the shop is only open half the week, you have to LINE UP to get them and they sell out every day‚Ķ so why do I keep wanting to go back?!

The savvy business owners have harnessed an incredibly powerful tool to attract and maintain a cult-like following – SCARCITY.

In this episode, we’re taking a look at the business and marketing lessons we can learn from this small, but mighty, brick-and-mortar business – and how they can translate to an online model.

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